Adam Greenfield vs El Mundo

It's not very common that a personality in the field of Ubiquitous Computing such as Adam Greenfield, that became widely popular with his book "Everyware: the dawning age of ubiquitous computing", appears in a Spanish mass media newspaper such as El Mundo. He was interviewed last Sunday as he took part in the Urban Labs meetings, organized by the citilab of Cornellà (Barcelona, Spain).

The interview from El Mundo quotes Adam saying:

what users ask has nothing to do with what they need

It seems that Adam is not very happy with how the interview got its final form, and has created a blog entry in which completely rejects the result:

A request to my Spanish-speaking readers: please disregard utterly the interview with me that appears in today’s El Mundo of Spain. It’s almost impossible for me to discern anything resembling my own sentiments among its truncations, paraphrases, elisions and outright inventions.

One of the few times, a Spanish newspaper focus on this area and they do it wrongly as to this extent....